Even if you already have your own website and e-commerce store you may want to consider expanding your distribution into world’s most influential online market. Once you become an Amazon seller, you can take advantage of this brand’s tremendous reach and influence among millions of loyal customers and potential buyers.
Because of the huge selection of products that is available on this online marketplace, it can sometimes become difficult for sellers to be discovered easily on Amazon. Therefore, to be discovered by the right customers on Amazon, we suggest you to invest your time and money in advertising about your brand and products. Items that get enough visibility because of advertising are noticed better and sell more. It makes customers aware of the seller, the brand and products that make them consider it when they are looking to buy something.
According to Amazon, 76% of Amazon shoppers use the search bar to find an item, and search advertising is a way for brands to stand out among the competition.
There are two primary advertising solutions that can help your products be discovered on Amazon.
Sponsored Product Ads –
Sponsored Products (SP) helps your products show up amongst the organically searched results on Amazon. It also allows you to get noticed by customers on important pages such as the product detail page and the search page. These ads target customers searching for the keywords or products you select when setting up your ad campaign. Sponsored Products help you get discovered quickly, drive sales and in the process improve your product’s page ranking through organic search on Amazon. It is the best way to bring up your products on the first search pages.
Display Ads –
Display ads allow you to place banner ads (these are image based ads) on some of the premium properties of Amazon such as the top of search results page, right side of product details page and deals page. You also get three targeting options: Keyword based, Product based or Interest based. You can use the image of your choice to attract more customers. Through keyword targeting, you can show your ads to customers searching for items by using specific words or keywords. Through product targeting you can reach out to customers who are looking at similar products as yours and through Interest targeting, you can reach out to customers who have shown interest in your type of products in the past.
These advertising options also provide dashboards and detailed reports, which can be used to track your ads and improve their performance to generate more sales in future. The best part about advertising on Amazon is PPC ( Pay – per – click) which means that you will only be charged when a customer clicks on your ad – essentially, when there is some interest generated or action due to the advertising technique that you used.
Amazon ads can entice shoppers to visit your product detail pages, but the product detail page is what will ultimately turn those shoppers into customers. To craft a persuasive product detail page, consider including accurate and descriptive titles, high-quality images, and relevant and useful product information.