With over 18,500 large and well-established companies and around 28 million small businesses operating within the United States, chances are that every single one of them requires a cleaning and janitorial service provider to keep their offices clean. This doesn’t even come close with regards to various other federal and state-run institutions, organizations, and establishments. However, in this current day and age, marketing your cleaning business can be a challenge. This is why in this post we would like to offer you some great suggestions as to how you can promote your janitorial services. So let’s take a quick look at each one of them:
Grow Your Network
For any business to prosper networking is a primary source of generating new leads and possible future prospects. Here are some tips for you to follow:
- Introduce your business to real estate agents as they are the ones who come in direct contact with a lot of clients looking to buy, sell, and rent buildings, properties, and other constructs. They can list you down as a partner since many agents often offer their clients with complimentary cleaning services once a deal is made.
- Likewise, meet homebuilders or find out about their associations. They can also refer your services to new homeowners once a project of theirs gets approved.
- Actively participate in community-based events, gatherings, or locality based meet and greets to grow your network even more.
- Lastly, the digital realm is at your disposal, so make your online presence count. Develop a website, manage social media profiles, and register your business on listing sites and customer review websites to gain more attention for your offered services.
Cater To Your Corporate Branding Needs
You need to offer nourishment to your business by treating it with proper care and upkeep. Corporate branding techniques are your best way through which you can go about nurturing your brand of offered services. One surefire way is to create custom logo cleaning and janitorial uniform for your employees and worker staff. This will allow them to appear more professional when performing their duties no matter wherever their services are required. Furthermore, it will also promote your company for onlookers, passerby, and in the eyes of the general public as they will see your people in uniform while carrying your company’s brand, logo, name, contact information, and other messages to remind them of your business’ existence. There are also various other means through which you can deploy corporate branding and this includes using apparatus and equipment on a job which is adequately customized to represent your business. Plus you can also customize vehicles used by your staff to include branding through add-ons such as vinyl and one-way visions.
Always Prioritize Your Clients
You need to perform a proper study regarding who are your customers, what are their expectations from you, and why should they even be bothered to acquire your services in the first place? Unable to answer these questions will quickly dry out your attitude and approach towards promoting your cleaning services. Hence you need a proper direction when catering to customers. Find out more about them that meets the eye. Look deeper to find out marketable insights that can help you reach out to them more frequently. This might involve creating a customer journey map that can provide you with a better understanding as to who your target audience actually is, what are their preferences, their demographics, and lifestyles. Remember at the core of your cleaning and janitorial service is a human factor that creates its value. Never lose sight of these important elements. Hence you should also work on your overall customer service and support as well as how you treat them. Train your employees or working staff in proper etiquettes, mannerisms, and behaviors when dealing with customers directly. This will leave a lasting impression on them as courtesy is always appreciated. Thus you should come up with a comprehensive plan that studies and focuses on every customer at each step of the marketing cycle.
We hope this post was able to offer you a better understanding of how you should go about marketing your cleaning and janitorial services. For any further question and queries regarding the topic please feel free to let us know of your views and opinions in the comment section below.